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    <title>Electronic Arts News Headlines</title>
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    <copyright>Copyright 2009, Business Wire.</copyright>
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    <pubDate>Mon, 23 Nov 2009 06:43:30 UT</pubDate>
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      <title>Need for Speed SHIFT Revs up with All-New Team Racing Mode and Legendary Cars</title>
      <pubDate>Fri, 20 Nov 2009 14:52:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: ERTS) today announced an all-new Team Racing pack for the critically-acclaimed Need for Speed SHIFT&amp;#8482;. The content pack takes online racing to the next level with an action-packed new race mode and five renowned racing cars - all for free (Need for Speed SHIFT and Xbox LIVE&amp;#174; or PlayStation&amp;#174;Network account required). The Team Racing pack is the first downloadable content for Need for Speed SHIFT and will be availa</description>
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      <title>BioWare Announces New “Return to Ostagar” Downloadable Content for Dragon Age: Origins</title>
      <pubDate>Thu, 19 Nov 2009 17:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that the Return to Ostagar downloadable content (DLC) for Dragon Age&amp;#8482;: Origins will be available for the Xbox 360&amp;#174; videogame and entertainment system, the PlayStation&amp;#174;3 computer entertainment system and PC versions this Holiday season in North America and Europe. The DLC pack, Return to Ostagar, allows players to exact their revenge an</description>
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      <title>NCAA Basketball 10 From EA Sports in Stores Now</title>
      <pubDate>Wed, 18 Nov 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that NCAA&amp;#174; Basketball 10, developed under the EA SPORTS&amp;#8482; brand, is now available in stores for the PlayStation&amp;#174;3 computer entertainment system and Xbox 360&amp;#174; video game and entertainment system from Microsoft. NCAA Basketball 10 unearths the core of college basketball with an all-new strategic motion offensive system, innovative broadcast presentation, and the excitement, emotion, and pa</description>
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      <title>Get Fit for the Holidays With EA SPORTS Active More Workouts</title>
      <pubDate>Tue, 17 Nov 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--People around the world have experienced the revolution in interactive fitness with EA SPORTS Active&amp;#8482; Personal Trainer, the critically acclaimed and effective circuit style exercise program that gives you the benefit of a personal trainer in a box. Today, EA SPORTS&amp;#8482;, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced that EA SPORTS Active&amp;#8482; More Workouts is now available in North American retail stores and will be available worldwide</description>
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      <title>Take Your Sims to Real-World Inspired Locations When EA’s The Sims 3 World Adventures Launches This Week</title>
      <pubDate>Tue, 17 Nov 2009 13:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Sims are off on an adventure of a lifetime! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims&amp;#8482; 3 World Adventures Expansion Pack*, the first expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is available at retail nationwide and for digital download today for the PC and Mac. The game will be in stores worldwide in 60 countries and in 22 languages this week. &amp;#8220;The Sims 3 World Advent</description>
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      <title>Command &amp; Conquer 4 Tiberian Twilight Hits Store Shelves March 16</title>
      <pubDate>Thu, 12 Nov 2009 13:00:00 UT</pubDate>
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      <description>LOS ANGELES--(BUSINESS WIRE)--Welcome to the beginning of the end! Electronic Arts Inc. (NASDAQ:ERTS) today announced that gamers worldwide will experience an all-new way to play RTS games when Command &amp;amp; Conquer&amp;#8482;4 Tiberian Twilight hits store shelves beginning March 16th. Command &amp;amp; Conquer 4 Tiberian Twilight brings the 15 year-long fan-beloved Tiberium saga to an epic and stunning conclusion and offers players innovative and compelling strategic depth through its new class-based g</description>
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      <title>Visceral Games Invites Players to Tear Open the ‘Gates of Hell’ with Dante’s Inferno Demo</title>
      <pubDate>Tue, 10 Nov 2009 15:00:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--Spend the holidays in hell! Visceral Games&#8482;, the award-winning developers behind the critically-acclaimed Dead Space&#8482; franchise and a studio of Electronic Arts Inc. (NASDAQ:ERTS), today announced a demo for Dante&#8217;s Inferno&#8482;. Coming this December, the &#8216;Gates of Hell&#8217; demo includes the entire opening level and gives gamers a taste of Visceral Games&#8217; blockbuster adaptation of Dante Alighieri&#8217;s epic poem, The Divi]]></description>
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      <title>EA Reports Record Q2 Non-GAAP Net Revenue of $1.15 Billion</title>
      <pubDate>Mon, 9 Nov 2009 21:01:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced preliminary financial results for its second quarter ended September 30, 2009. Fiscal Second Quarter Results (comparisons are to the quarter ended September 30, 2008) GAAP net revenue for the quarter, which includes the impact of deferred net revenue adjustments, was $788 million as compared with $894 million for the prior year. During the quarter, EA had a net revenue deferral of $359 million related to ce</description>
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      <title>Electronic Arts Acquires Playfish</title>
      <pubDate>Mon, 9 Nov 2009 14:49:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: ERTS) today announced it has acquired Playfish&amp;#8482;, a leading creator of social network games. The acquisition accelerates EA&amp;#8217;s position in social entertainment and strengthens its focus on the transition to digital and social gaming. Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless. EA has acquired Playfish for approximately US$275 million in cash and approximately $US25</description>
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      <title>EA SPORTS MMA to Feature STRIKEFORCE as a Premier League</title>
      <pubDate>Fri, 6 Nov 2009 19:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc., (NASDAQ:ERTS) announced today that STRIKEFORCE, a world-class mixed martial arts fight promotion, will be featured as a premier league in the upcoming EA SPORTS&amp;#8482; MMA video game. In addition, Brett Rogers and Jake Shields, both of whom will be competing in the STRIKEFORCE and M-1 Global co-promoted fight on November 7 (broadcasted live by CBS), join the EA SPORTS MMA roster of fighters. With this partnership, the STRIKEFORCE cage</description>
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      <title>Mythic Entertainment Introduces Endless Free Trial for Warhammer Online: Age of Reckoning</title>
      <pubDate>Fri, 6 Nov 2009 15:00:00 UT</pubDate>
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      <description>FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the critically-acclaimed MMORPG, Warhammer&amp;#174; Online: Age of Reckoning&amp;#174; (WAR), has replaced its 10-day time-limited free trial with a new, endless free* trial program which is now available for download. The new streaming client for the endless free trial enhances the game&amp;#8217;s accessibility and greatly decreases the download time, making it easier than ever f</description>
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      <title>EA to Present at the BMO Digital Entertainment Conference on November 12</title>
      <pubDate>Thu, 5 Nov 2009 21:10:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Eric Brown, Chief Financial Officer, will present at the BMO Capital Markets 17th Annual Digital Entertainment Conference on Thursday, November 12, 2009 in New York, NY. During the course of this event, Electronic Arts may disclose material developments affecting its business and/or financial performance. Thursday, November 12, 2009Presentation at 3:30 PM ET / 12:30 PM PThttp://investor.ea.com Please n</description>
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      <title>Battlefield: Bad Company 2 Multiplayer Beta for PlayStation®3 System Launches November 19</title>
      <pubDate>Thu, 5 Nov 2009 17:00:00 UT</pubDate>
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      <description>STOCKHOLM--(BUSINESS WIRE)--DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), today announced the upcoming Battlefield: Bad Company&amp;#8482; 2 multiplayer beta exclusively on the PlayStation&amp;#174;3 computer entertainment system. Starting November 19, PlayStation 3 gamers will be able to experience the unprecedented action, destruction, vehicular warfare, squad play and open sandbox environments that only Battlefield can deliver. Battlefield: Bad Company 2 provides a true all-out war experience l</description>
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      <title>Spore Franchise Launches First Game on Facebook Platform</title>
      <pubDate>Thu, 5 Nov 2009 13:00:00 UT</pubDate>
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      <description>EMERYVILLE, Calif.--(BUSINESS WIRE)--Maxis&amp;#8482;, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced they have taken their renowned integration of social connectivity to the next level with a fun and original game application built on Facebook&amp;#174; Platform, Spore&amp;#8482; Islands. Now available, Spore Islands invites Facebook users to experience the Spore universe in a new way by competing against each other in the ultimate survival of the fittest game. &amp;#8220;In Spore Islands, play</description>
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      <title>BioWare Announces Mass Effect 2 Collectors’ Edition</title>
      <pubDate>Thu, 5 Nov 2009 11:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Recruit your crew and fight for the lost! Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS) today announced that the internationally acclaimed Shooter RPG Mass Effect&amp;#8482; 2 will also be released as a Collectors&amp;#8217; Edition in limited quantities. Available on January 26 in North America (Jan 29 in EU) alongside the standard edition, the Collectors&amp;#8217; Edition of Mass Effect 2 comes in a premium, tin case and</description>
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      <title>Build Your NFL Dream Team with Madden Ultimate Team</title>
      <pubDate>Wed, 4 Nov 2009 22:15:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today the addition of Madden Ultimate Team, a new, strategic game mode for the critically acclaimed Madden NFL 10 on the PlayStation&amp;#174;3 computer entertainment system and Xbox 360&amp;#174; video game and entertainment system. Take the challenge to create the definitive NFL team, by collecting virtual cards that include everything from NFL superstars, head coaches, stadiums and much more. Perfect for card collecto</description>
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      <title>Thirty Seconds to Mars Brings “WAR” to Dragon Age: Origins</title>
      <pubDate>Tue, 3 Nov 2009 16:31:00 UT</pubDate>
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      <description><![CDATA[EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that award-winning rock band Thirty Seconds to Mars will headline the in-game soundtrack for the new epic RPG, Dragon Age&#8482;: Origins. The title song from the band&#8217;s new album &#8220;THIS IS WAR&#8221; will make its world debut in Dragon Age: Origins before the highly-anticipated album (EMI&#8217;s Virgin Records) drops on December 8th. Avai]]></description>
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      <title>BioWare’s Dragon Age: Origins Hits Retail Shelves in North America</title>
      <pubDate>Tue, 3 Nov 2009 13:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS) announced today that the highly-anticipated game Dragon Age&amp;#8482;: Origins is now available on the PlayStation&amp;#174;3 computer entertainment system, Xbox 360&amp;#174; videogame and entertainment system and PC. Dragon Age: Origins introduces a dark and gritty approach to the fantasy genre where players must make ruthless decisions and be willing to sacrifice their friend</description>
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      <title>Need for Speed NITRO Races Into Stores Today</title>
      <pubDate>Tue, 3 Nov 2009 13:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that the award-winning Need for Speed&amp;#8482; NITRO is in stores across North America and will hit store shelves in Europe on November 6. Developed specifically for the Wii&amp;#8482; and Nintendo DS&amp;#8482;, Need for Speed NITRO brings an unrivaled sense of speed to the streets as players evade cops and take down competitors to become the world&amp;#8217;s top racer. &amp;#8220;Need for Speed NITRO pushes the limits of</description>
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      <title>EA Mobile Announces Five New Games Available on the App Store</title>
      <pubDate>Mon, 2 Nov 2009 08:01:00 UT</pubDate>
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      <description><![CDATA[LOS ANGELES--(BUSINESS WIRE)--EA Mobile&#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced five new titles available on the App StoreSM: Score points with NBA LIVE and EA SPORTS&#8482; FIFA 10, solve the mysteries of the mansion in Mystery Mania, test word wits with Hasbro&#8217;s BOGGLE, and experience fast and furious real time strategy action with the latest in the epic Command &amp; Conquer franchise with Command &amp; Conquer&#8482; Red Alert&#8482;. Each game takes a]]></description>
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      <title>EA Announces Battlefield: Bad Company 2 Limited Edition</title>
      <pubDate>Thu, 29 Oct 2009 13:00:00 UT</pubDate>
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      <description>STOCKHOLM--(BUSINESS WIRE)--DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), today announced a Limited Edition* release of Battlefield: Bad Company&amp;#8482; 2, the premier first-person shooter of 2010. The Limited Edition game features six special gameplay unlocks that give players a tactical advantage on the battlefield from the minute they fire up the game. Battlefield: Bad Company 2 has been recognized by critics worldwide for its uncompromising action gameplay, unprecedented level of destru</description>
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      <title>EA Releases Warhammer Online: Age of Reckoning for the MAC</title>
      <pubDate>Wed, 28 Oct 2009 14:00:00 UT</pubDate>
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      <description><![CDATA[FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the critically acclaimed MMORPG, Warhammer&#174; Online: Age of Reckoning&#174; (WAR), is now available for the MAC&#174;. The MAC version is available to new subscribers via digital download at Gametreeonline.com for $19.95. Current subscribers can download the Mac version free of charge at www.warhammeronline.com/download. &#8220;We couldn&#8217;t be more excited to of]]></description>
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      <title>EA Brings Cheer to Holiday Gatherings and Travel with HASBRO FAMILY GAME NIGHT 2</title>
      <pubDate>Wed, 28 Oct 2009 13:57:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Play Label of Electronic&amp;#160;Arts Inc. (NASDAQ:ERTS) is about to add some sizzle to holiday gatherings and travel as it begins shipping HASBRO FAMILY GAME NIGHT 2 for the Wii&amp;#8482; and HASBRO FAMILY GAME NIGHT for the Nintendo DS&amp;#8482;. The sequel to last year&amp;#8217;s award-winning HASBRO FAMILY GAME NIGHT video game collection brings five new Hasbro (NYSE: HAS) games to the Wii platform this year and, for the first time, gives on-the-go fans some po</description>
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      <title>Double Fine and EA Get Rocking with First Downloadable Content for Brütal Legend</title>
      <pubDate>Tue, 27 Oct 2009 14:01:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) and Double Fine Productions Inc. will turn up the volume come November when the first downloadable content is released for the heavy metal, third person action game, Br&amp;#252;tal Legend&amp;#8482;. Tears of the Hextadon will be available on Xbox LIVE&amp;#174; on November 3rd for 400 MS Points and on PlayStation Network&amp;#174; on November 5th, where the two-map pack will be downloadable for free until November 19th, then costing $4.</description>
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      <title>EA Releases NERF “N-Strike” Elite for the Wii With Bundled NERF Blaster and Red Reveal Lens</title>
      <pubDate>Tue, 27 Oct 2009 12:06:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced shipment of NERF &#8220;N-Strike&#8221; &#8482; Elite for the Wii&#8482;, the next installment in the top-selling video game franchise. The 3-in-1 NERF &#8220;N-Strike&#8221; Elite experience includes the game, which is loaded with new in-game NERF blasters, missions, levels and expanded customization features as well as a bundled NERF SWITCH SHOT EX-3 blaster and attachable Red Reveal dec]]></description>
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      <title>Conquer the African Wild and Bring Home SimAnimals Africa for the Wii and Nintendo DS This Week</title>
      <pubDate>Mon, 26 Oct 2009 12:06:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Get ready to have your passport stamped on an African adventure! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced SimAnimals&amp;#8482; Africa for the Wii&amp;#8482; and Nintendo DS&amp;#8482; shipped and will be available Worldwide this week. In SimAnimals Africa, players tame exotic animals including lions, gorillas and elephants by befriending, petting, playing and even controlling their movements as they explore landscapes like savannas, jung</description>
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      <title>BioWare to Host International Dragon Age: Origins Competition Called Dragon Age: Origins Wardens’ Quest</title>
      <pubDate>Mon, 26 Oct 2009 12:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS) announced today the Dragon Age: Origins Wardens&amp;#8217; Quest, a 24 hour gaming event for the upcoming dark, epic fantasy Dragon Age: Origins. To celebrate the launch of this award winning new game, BioWare is inviting gamers and press from North America and across Europe to put their skills and endurance to the test as they embark on a tense, epic journey of discovery</description>
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      <title>EA to Release Second Quarter Fiscal Year 2010 Results on November 9, 2009</title>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) will release its financial results for the second quarter of fiscal year 2010 after the close of market on Monday, November 9, 2009. In conjunction with this release, Electronic Arts will host a conference call to review its financial results for the second quarter, discuss its outlook for the future, and may disclose other material developments affecting its business and/or financial performance. Listeners may access the</description>
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      <title>Dragon Age: Origins from BioWare Has Gone Gold on All Platforms</title>
      <pubDate>Fri, 23 Oct 2009 18:00:00 UT</pubDate>
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      <description><![CDATA[EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that the PlayStation&#174;3 version of Dragon Age&#8482;: Origins will be available on November 3, 2009 in North America. The PlayStation 3, Xbox 360&#174; and PC versions of the game have &#8220;gone gold&#8221; in North America and are currently in manufacturing ready for their November 3 launch date. At launch, Dragon Age: Origins will be available]]></description>
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      <title>BioWare Announces Dragon Age Journeys New Browser-Based Game Now Available</title>
      <pubDate>Thu, 22 Oct 2009 22:35:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that the first chapter of Dragon Age&amp;#8482; Journeys, a free* to play browser based game set in the Dragon Age world, is now available. Dragon Age Journeys puts players in the role of a hero exploring the underground dwarven kingdom of Orzammar. Players will uncover a dastardly plot that threatens to unleash a great evil that won&amp;#8217;t stop until it</description>
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      <title>EA’s Need for Speed Franchise Races Past 100 Million Copies</title>
      <pubDate>Wed, 21 Oct 2009 13:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) is proud to announce today that the Need for Speed&amp;#8482; franchise has surpassed 100M units sold life to date.* The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world. Need for Speed has become a driving force for innovation in the racing genre. Known for delivering unparalleled white-knuckle racing, creative customization and street s</description>
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      <title>It’s Time to Celebrate the Holiday Season With Best Friends as EA Launches LITTLEST PET SHOP Friends on the Wii and Nintendo DS</title>
      <pubDate>Wed, 21 Oct 2009 12:06:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) got the party started today and announced the release of LITTLEST PET SHOP Friends for the Wii&amp;#8482; and Nintendo DS&amp;#8482;, the latest lineup of games for girls based on Hasbro&amp;#8217;s (NYSE:HAS) globally popular LITTLEST PET SHOP toy brand. Made for girls 6-10, LITTLEST PET SHOP Friends gameplay centers around party preparations as girls and their pets get ready to throw the biggest LITTLEST PET SHOP c</description>
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      <title>EA’s FIFA Soccer 10 in Stores Now Throughout North America</title>
      <pubDate>Tue, 20 Oct 2009 19:02:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced that FIFA Soccer 10 from EA SPORTS&#8482; is available in stores throughout North America beginning today for the PLAYSTATION&#174;3, Xbox 360&#174;, Wii&#8482;, PC, PlayStation&#174;2, PSP&#174; (PlayStation&#174;Portable), Nintendo DS&#8482; and mobile. FIFA Soccer 10 launched Oct. 1 across Europe with record-breaking success, selling 1.7 million copies at European retail in the first week to become the fastest]]></description>
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      <title>EA Dazzles Girls With the Release of CHARM GIRLS CLUB Games</title>
      <pubDate>Tue, 20 Oct 2009 12:03:00 UT</pubDate>
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      <description>LOS ANGELES--(BUSINESS WIRE)--The Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) added a touch of charm to everyone&amp;#8217;s holiday wish list today and announced the North American release of four video games for EA&amp;#8217;s new CHARM GIRLS CLUB&amp;#8482; property. Designed for tween girls, CHARM GIRLS CLUB games provide fun, friendship and collectible charms. Each game delivers a unique theme including CHARM GIRLS CLUB Pajama Party for the Wii&amp;#8482;, along with CHARM GIRLS CLUB My Fashion Mall,</description>
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      <title>ROCK BAND™ Now Available on App Store</title>
      <pubDate>Tue, 20 Oct 2009 12:00:00 UT</pubDate>
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      <description><![CDATA[LOS ANGELES--(BUSINESS WIRE)--EA Mobile&#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), and Harmonix and MTV Games, a part of Viacom&#8217;s MTV Networks (NYSE:VIA) (NYSE:VIA.B), today announced the availability of ROCK BAND&#8482; on the App StoreSM. ROCK BAND allows players to enjoy a full-band multiplayer experience on iPhone&#174; and iPod&#174; touch and the game launches with 20 full-length songs, with additional songs available for purchase via the In App Purchase feature. &#822]]></description>
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      <title>Need for Speed NITRO Goes Gold</title>
      <pubDate>Mon, 19 Oct 2009 13:30:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that the award-winning Need for Speed&amp;#8482; NITRO has gone gold and will be in stores early, arriving to retailers on November 3rd in North America and on November 6th in Europe. Developed specifically for the Wii and Nintendo DS, Need for Speed NITRO captures the fun and exhilaration of arcade racing, thrusting players into a world of blazing speed where they must dominate the competition at 200 MPH. Comp</description>
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      <title>CORRECTING and REPLACING BioWare Announces January 26 Launch Date for Mass Effect 2 Together with Exciting Pre-Order Incentives</title>
      <pubDate>Fri, 16 Oct 2009 18:10:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Second bullet point of release should read: The M-490 Blackstorm Heavy Weapon.... (sted The M-90 Blackstorm Heavy Weapon). The corrected release reads: BIOWARE ANNOUNCES JANUARY 26 LAUNCH DATE FOR MASS EFFECT 2 TOGETHER WITH EXCITING PRE-ORDER INCENTIVES Unique Armor and Weaponry Available with Pre-Orders at Select Retailers Worldwide Mark your calendar and lock in your copy of Mass Effect 2 now! Leading video game developer BioWare&amp;#8482;, a division of Elect</description>
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      <title>Daemon Moon Shines on Warhammer Online for Special Halloween Live Event</title>
      <pubDate>Thu, 15 Oct 2009 12:00:00 UT</pubDate>
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      <description>FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the critically acclaimed MMORPG, Warhammer&amp;#174; Online: Age of Reckoning&amp;#174; (WAR), will host a special live event, Daemon Moon Rising, for a limited time during the 2009 Halloween season. Daemon Moon Rising, will run in-game from October 23rd through November 2nd, and will feature the Daemon Mask event quest, a new Daemonball Rally Public Quest, a special Realm vs. R</description>
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      <title>EA Announces All-New Football Experience with Madden NFL Arcade</title>
      <pubDate>Wed, 14 Oct 2009 13:07:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (Nasdaq: ERTS) announced today an all-new way to experience the Madden NFL franchise with Madden NFL Arcade &amp;#8211; a fun, pick-up-and-play, 5-on-5 football game from EA Tiburon. Madden NFL Arcade is pure adrenaline football for both casual and diehard NFL fans, featuring a unique art style that brings your favorite players to life like never before! Madden NFL Arcade will be available as a download on Xbox LIVE Arcade and the PlayStati</description>
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      <title>BioWare Launches Character Creator and Social Network for Dragon Age: Origins</title>
      <pubDate>Tue, 13 Oct 2009 16:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced the release of the Dragon Age&amp;#8482;: Origins Character Creator and BioWare Social Network in North America and Europe. The BioWare Social Network will provide a destination for players of Dragon Age: Origins on any platform to upload screenshots, game data and story information to share with other community members as they progress through the dark</description>
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      <title>LeAnn Rimes, Fefe Dobson, Natalie Portman’s Shaved Head and More Each Sing a Tune in Simlish for EA’S The Sims 3 World Adventures</title>
      <pubDate>Tue, 13 Oct 2009 12:00:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Sims&#8482; fans around the world will be rockin&#8217; out to new Simlish music in The Sims&#8482; 3 World Adventures Expansion Pack* for the PC and Mac&#174; this November. The EA&#8482; Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced over a dozen additional artists who will lend their Simlish voice stylings to The Sims 3 World Adventures including GRAMMY Award-winner LeAnn Rimes and hot rising stars Fefe Dobson, Natalie Portman&#8217]]></description>
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      <title>Double Fine and EA to Melt Faces Worldwide with the Release of Brütal Legend</title>
      <pubDate>Tue, 13 Oct 2009 11:01:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Prepare to be summoned to a dark, unforgiving world of Metal madness and demon slaying rock gods as Electronic Arts Inc. (NASDAQ:ERTS) and Double Fine Productions Inc. today shipped the award-winning action game Br&amp;#252;tal Legend&amp;#8482; to retailers in North America (shipping in Europe on Rocktober 16th). The brainchild of legendary game developer Tim Schafer, Br&amp;#252;tal Legend stars Jack Black as roadie Eddie Riggs who embarks on an epic rock adventure f</description>
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      <title>Visceral Games Announces Academy Award-Nominated Writer Will Rokos to Pen Dante’s Inferno</title>
      <pubDate>Fri, 9 Oct 2009 14:00:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--Visceral Games&#8482;, the developers behind the critically-acclaimed Dead Space&#8482; franchise and a studio of Electronic Arts Inc. (NASDAQ: ERTS), today announced that Academy Award&#8482;-nominated writer Will Rokos is writing the story line for Dante&#8217;s Inferno&#8482;, the adaptation of part one of Dante Alighieri&#8217;s epic poem &#8220;The Divine Comedy&#8221; from Visceral Games&#8482;. Rokos is best known for his Best Original Screenplay nom]]></description>
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      <title>Famed Composer Tyler Bates to Score ARMY OF TWO: THE 40TH DAY</title>
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      <description>MONTREAL--(BUSINESS WIRE)--EA Montreal, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today announced that renowned film composer Tyler Bates will be creating the impactful score for the highly anticipated third person co-op shooter ARMY OF TWO&amp;#8482;: THE 40TH DAY. The sought-after composer, best known for his work on the blockbuster films 300 and Watchmen, is crafting an immersive score that will highlight the epic co-operative battles gamers and their friends will face in the first major vi</description>
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      <title>BioWare’s Dragon Age: Origins to Feature Premium Downloadable Content at Launch</title>
      <pubDate>Thu, 8 Oct 2009 12:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that it has crafted special bonus content for Dragon Age&amp;#8482;: Origins to be released on launch day. The award winning developer will release several packs of downloadable content (DLC) for the highly anticipated RPG including The Stone Prisoner, the Blood Dragon Armor and Warden&amp;#8217;s Keep. &amp;#8220;BioWare is dedicated to delivering at high qualit</description>
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      <title>EA Announces Record-Breaking Launch for EA SPORTS FIFA 10</title>
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      <description>GENEVA--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced the record-breaking launch of EA SPORTS&amp;#8482; FIFA 10. With 1.7 million copies sold through at European retail in the first week, the game is the fastest selling sports game ever and EA&amp;#8217;s biggest European launch in history. &amp;#8220;We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game,&amp;#8221; said Peter Moore, President of EA SPORTS. &amp;#8220;We a</description>
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      <title>FIFA, Electronic Arts and PlayStation Announce 2010 Season of FIFA Interactive World Cup</title>
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      <description>GENEVA &amp; LONDON--(BUSINESS WIRE)--FIFA, the world&amp;#8217;s governing body of soccer, Electronic Arts Inc (NASDAQ:ERTS) and Sony Computer Entertainment Europe (SCEE) today announced the new season of the FIFA Interactive World Cup (FIWC), the world&amp;#8217;s only official FIFA global soccer gaming competition. The FIWC is a season-long tournament mirroring the real world of soccer in which competitors from all around the world participate playing EA SPORTS&amp;#8482; FIFA Soccer 10 on PlayStation&amp;#174;3</description>
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      <title>It’s a Slam Dunk! EA SPORTS NBA LIVE 10 in Stores Now</title>
      <pubDate>Tue, 6 Oct 2009 13:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that NBA LIVE&amp;#174;10 is now available in stores for the PLAYSTATION&amp;#174;3 computer entertainment system, PSP&amp;#174; (PlayStation&amp;#174;Portable) system and Xbox 360&amp;#174; video game and entertainment system from Microsoft. Developed by EA Canada in Burnaby, BC, the NBA LIVE franchise has graced multiple generations of consoles for over 15 years, and has sold more than 35 million units in its lifetime*. NBA</description>
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      <title>Spore Hero and Spore Hero Arena Land at North American Retailers Today</title>
      <pubDate>Tue, 6 Oct 2009 12:00:00 UT</pubDate>
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      <description><![CDATA[EMERYVILLE, Calif.--(BUSINESS WIRE)--Battle, create and explore in Spore&#8482; on Nintendo consoles! Today, Maxis&#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, announced that the highly-anticipated Spore&#8482; Hero and Spore&#8482; Hero Arena are now available at North American retailers and will hit store shelves internationally on October 9th. Built from the ground up exclusively for the Wii&#8482; and Nintendo DS&#8482; platforms, Spore Hero and Spore Hero Arena immerse players into]]></description>
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      <title>EA and IDW Launch Army of Two and Dragon Age Comics</title>
      <pubDate>Mon, 5 Oct 2009 16:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that it has signed a deal with IDW Publishing to expand two of its intellectual properties, Army of Two&amp;#8482; and Dragon Age&amp;#8482;, into comics under a new EA&amp;#8482; Comics imprint with IDW beginning in January. EA and IDW will launch monthly, ongoing series for both Army of Two and Dragon Age. Each issue will be published in print and distributed nationally at comic book outlets, with digital versions re</description>
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      <title>EA’s Play4Free Game BattleForge Is the First to Support Microsoft DirectX 11</title>
      <pubDate>Mon, 5 Oct 2009 14:00:00 UT</pubDate>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--Phenomic&#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the Real-Time Strategy (RTS) game, BattleForge&#8482;, is the first title to leverage Microsoft&#8217;s DirectX&#174; 11 and AMD&#8217;s new ATI&#8482; graphic processor chipset. BattleForge players will now experience unparalleled graphic performance and even richer visuals including DirectX 11 specific features like high definition ambient occlusion (HDAO). BattleForge is]]></description>
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      <title>EA SPORTS Provides Golf Enthusiasts with Competitive Edge On and Off the Course with Tee Shot Live iPhone Application</title>
      <pubDate>Fri, 2 Oct 2009 13:29:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moving from the virtual links to a real-life golf course near you, Electronic Arts Inc. (NASDAQ: ERTS) announced today the launch of Tee Shot Live, an interactive application for the iPhone&amp;#8482; that allows users to track their real-life golf performance, attain round-changing golf course information and share information with fellow golf enthusiasts and friends from around the world. Tee Shot Live will be available for a special introductory price of onl</description>
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      <title>EA’s New CHARM GIRLS CLUB Website Provides Tween Girls With the Ultimate Online Experience</title>
      <pubDate>Thu, 1 Oct 2009 12:07:00 UT</pubDate>
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      <description>LOS ANGELES--(BUSINESS WIRE)--The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced the launch of the CHARM GIRLS CLUB&amp;#8482; website www.charmgirlsclub.com, an online destination specially designed for girls, where they can play games, design fashions, socialize, collect charms, and immerse themselves into the world of EA&amp;#8217;s Charm Girls. Live today, the site is the first of its kind and will be fully integrated with EA&amp;#8217;s CHARM GIRLS CLUB video games for Wii&amp;#8482; and</description>
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      <title>EA Gets Tails Wagging, Ears Perked and Paws Prancing with Launch of LITTLEST PET SHOP ONLINE</title>
      <pubDate>Thu, 1 Oct 2009 11:02:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced the launch of LITTLEST PET SHOP ONLINE in the U.S. and Canada, an Internet-based game and online community inspired by Hasbro&amp;#8217;s (NYSE:HAS) globally popular LITTLEST PET SHOP toy brand. LITTLEST PET SHOP ONLINE allows girls to interact with LITTLEST PET SHOP pets in immersive and meaningful ways such as playing games, embarking on adventures, customizing and decorating their virtual p</description>
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      <title>Pogo.com Celebrates Ten Years of Online Innovation and Community</title>
      <pubDate>Wed, 30 Sep 2009 14:36:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts, Inc. (NASDAQ: ERTS) today announced that Pogo.com&amp;#8482; is celebrating ten years as a top online casual game destination for millions of game fans around the world. Pogo.com launched in 1999 as a start up and has grown from a small offering of games with dozens of players to a global destination offering hundreds of games to millions of users in the North America, France, Germany and the United Kingdom making it one of the most trafficked</description>
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      <title>EA SPORTS and Toy Island Line of Innovative Sporting Goods Hits Shelves This Fall</title>
      <pubDate>Wed, 30 Sep 2009 14:26:00 UT</pubDate>
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      <description>NEW YORK--(BUSINESS WIRE)--A unique new line of EA SPORTS&amp;#8482;, a label of Electronic Arts Inc. (NASDAQ:ERTS), branded sports equipment created by Toy Island will be in stores and available for purchase this fall. Designed to help young players take the excitement for sports to a new level as well as to develop core sports skills, Toy Island has begun rolling out the Sweet Spot Sports, Voice Command and Sure Shot&amp;#160;lineup of EA SPORTS-branded products. All products will be on shelves by ear</description>
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      <title>Need for Speed SHIFT Console Demo Available October 1</title>
      <pubDate>Tue, 29 Sep 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that the console demo of the highly-rated Need for Speed SHIFT will be available for download on October 1 on PlayStation&amp;#174;Network and Xbox LIVE. The demo gives players a chance to see for themselves just how SHIFT delivers on the Need for Speed promise of speed, adrenaline and precision racing. Need for Speed SHIFT has been commended by AOL GameDaily as &amp;#8220;one of 2009's best racing games&amp;#8221; and</description>
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      <title>EA Sounds Call of WAR to Mac Gamers with Release of Warhammer Online: Age of Reckoning for Mac on October 28</title>
      <pubDate>Tue, 29 Sep 2009 12:00:00 UT</pubDate>
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      <description>FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the critically acclaimed MMORPG, Warhammer&amp;#174; Online: Age of Reckoning&amp;#174; (WAR), will be released for the Mac&amp;#174; computer platform on October 28, 2009. WAR on Mac will be available to new subscribers via digital download at Gametreeonline.com for $19.95 and includes 30 days of game time. Current subscribers will be able to download the Mac client at no charge fo</description>
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      <title>EA and Ultima Online Announce “Return to Britannia” Campaign in Honor of 12th Anniversary Celebration</title>
      <pubDate>Mon, 28 Sep 2009 12:00:00 UT</pubDate>
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      <description>FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced the Return to Britannia Campaign in celebration of the 12-year anniversary of Ultima Online&amp;#8482; (UO). As part of the Return to Britannia Campaign, all former players are being welcomed back to UO, one of the longest-running MMORPGs in history, for unlimited free game play through October 16th. Closed accounts in good standing have been re-activated, and former players can</description>
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      <title>EA Ships Award-Winning Dead Space Extraction</title>
      <pubDate>Fri, 25 Sep 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Visceral Games&amp;#8482;, an award-winning studio of Electronic Arts Inc. (NASDAQ:ERTS) announced today that Dead Space&amp;#8482; Extraction has shipped to retail in Europe and will be shipping in North America on September 29th. Designed exclusively for the Wii&amp;#8482;, Dead Space Extraction is the first title to ship under Visceral Games&amp;#8217; new studio name. Dead Space Extraction is the prequel to last year&amp;#8217;s critical darling Dead Space, winner of over</description>
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      <title>Battlefield Heroes Hits 2 Million Registered Players</title>
      <pubDate>Fri, 25 Sep 2009 13:01:00 UT</pubDate>
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      <description>STOCKHOLM--(BUSINESS WIRE)--Soldiers, we salute you! Electronic Arts Inc. (NASDAQ:ERTS) today announced that Battlefield Heroes&amp;#8482;, the hit Play4Free third-person shooter has recruited two million registered players. With endless hours of signature Battlefield sandbox action, Battlefield Heroes is EA&amp;#8217;s latest web-based free to download, free to play title which generates revenue through advertising and in-game item sales. To celebrate this milestone, on September 30, EA will release a</description>
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      <title>BioWare’s Dragon Age: Origins Original Orchestral Soundtrack Composed by Award-Winning Inon Zur</title>
      <pubDate>Thu, 24 Sep 2009 12:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that award-winning composer Inon Zur has composed the original score for Dragon Age&amp;#8482;: Origins. Zur has been lauded for the emotional musical compositions he crafted for some of the most critically acclaimed video games including Baldur&amp;#8217;s Gate II: Throne of Bhaal, Crysis, Fallout 3 and Prince of Persia. The dramatic score for Dragon Age: Or</description>
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      <title>Complete Need for Speed Missions on Twitter for a Chance to Win a Brand New BMW M3</title>
      <pubDate>Tue, 22 Sep 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that it is giving away a brand new 2010 BMW M3 via Twitter. Need for Speed is posting five daily Twitter missions challenging followers to complete various challenges to win the BMW M3 as well as other great prizes including copies of Need for Speed SHIFT, an Xbox 360 and wireless racing wheel, concert tickets, and more. The rules are simple &amp;#8211; the more missions you complete, the greater your chances a</description>
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      <title>Search for Clues and Crack the Case with EA’S MySims Agents for the Wii and Nintendo DS</title>
      <pubDate>Tue, 22 Sep 2009 12:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Grab your crime busting gadgets, follow the clues and solve the case! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced MySims&amp;#8482; Agents for the Wii&amp;#8482; and Nintendo DS&amp;#8482; shipped to store shelves this week and will be on sale September 29, 2009. An original IP, MySims Agents is a mystery-solving adventure game where players are heroic agents who must stop a sinister plot that threatens the fate of an entire city. &amp;#8220;We</description>
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      <title>Double Fine and EA Unleash Early Access for Brütal Legend Demo</title>
      <pubDate>Thu, 17 Sep 2009 14:01:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) and Double Fine Productions Inc. announced today that gamers will get a chance to experience Br&amp;#252;tal Legend four weeks before the game&amp;#8217;s Rocktober 13th release in North America. With the demo, players can enjoy industry visionary Tim Schafer&amp;#8217;s ultimate heavy metal action adventure game. Starting today, gamers who have pre-ordered Br&amp;#252;tal Legend from GameStop can download the demo on Xbox LIVE&amp;#174; and</description>
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      <title>Verizon Wireless Customers First to Live Out Their Rocker Dreams on Mobile Phones with Rock Band From EA Mobile, Harmonix and MTV Games</title>
      <pubDate>Wed, 16 Sep 2009 17:38:00 UT</pubDate>
      <description>LOS ANGELES &amp; NEW YORK &amp; BASKING RIDGE, N.J.--(BUSINESS WIRE)--EA Mobile&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), Harmonix and MTV Games, a part of Viacom&amp;#8217;s MTV Networks (NYSE: VIA)(NYSE:VIA.B), and Verizon Wireless said that, beginning today, Verizon Wireless customers can be the first to play Rock Band on their wireless phones. This is the first time the award-winning music game is available on the mobile platform, giving Verizon Wireless customer the chance to rock out</description>
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      <title>EA Los Angeles Launches Command &amp; Conquer Red Alert 3 Commander’s Challenge on Xbox LIVE Today</title>
      <pubDate>Wed, 16 Sep 2009 13:00:00 UT</pubDate>
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      <description><![CDATA[LOS ANGELES--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Command &amp; Conquer&#8482; Red Alert&#8482; 3 Commander&#8217;s Challenge, a new action-packed chapter in the storied Command &amp; Conquer franchise, is available now for download on Xbox LIVE and on September 24th at the PlayStation Store. Players can challenge the world&#8217;s toughest commanders and conquer the world in a gauntlet of 50 unique challenges for 800 Microsoft Points at the Xbox LIVE Marketpl]]></description>
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      <title>EA Unveils Spore Creature Creator… Now in 2-D</title>
      <pubDate>Wed, 16 Sep 2009 09:00:00 UT</pubDate>
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      <description>EMERYVILLE, Calif.--(BUSINESS WIRE)--The revolutionary Spore&amp;#8482; Creature Creator is going 2-D! Maxis&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced Spore&amp;#8482; Creature Creator 2-D, a new Flash application where players experience an all new take on the variety and creative fun offered by the original 3-D Spore Creature Creator. Now available for free* at www.spore2d.com, players can create a creature from scratch or import a creature from the Sporepedia&amp;#8482;, the l</description>
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      <title>EA’s Need for Speed SHIFT Launches with a Jaw-Dropping Increase in Critical Scores</title>
      <pubDate>Wed, 16 Sep 2009 04:33:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Need for Speed&amp;#8482; SHIFT has earned top scores at dozens of critical gaming outlets, positioning it for a spectacular launch. With a perfect 100 from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT is the highest rated Need for Speed game in years. Need fo</description>
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      <title>Prove You’re Tough Enough! EA SPORTS NHL 10 in Stores Now</title>
      <pubDate>Tue, 15 Sep 2009 16:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that EA SPORTS NHL&amp;#174; 10 is available in stores today world-wide for the PLAYSTATION&amp;#174;3 computer entertainment system and Xbox 360&amp;#174; video game and entertainment system. NHL&amp;#174;10 delivers a new, physical brand of hockey to match the physical and emotional intensity real-world players endure in pursuit of the Stanley Cup&amp;#174;. New gameplay innovations include first-person fighting, all-new boa</description>
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      <title>EA Announces SKATE 3</title>
      <pubDate>Tue, 15 Sep 2009 14:00:00 UT</pubDate>
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      <description>VANCOUVER, British Columbia--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today revealed the next title in the company&amp;#8217;s landmark skateboarding franchise: SKATETM 3, and confirmed that it will ship in May 2010. SKATE 3 breaks new ground by taking all of the camaraderie and competitive excitement of real-life skateboarding and brings it to the hands of gamers. Whether online or offline, players can now team up to build the ultimate skate crew in the definitive skateboarding co-op exp</description>
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      <title>Get into the Drivers Seat with Need for Speed SHIFT</title>
      <pubDate>Tue, 15 Sep 2009 13:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Need for Speed&amp;#8482; SHIFT hits retail stores today in North America and across Europe on September 17. Receiving high marks from the top videogame media including a nine out of 10 from IGN PlayStation: The Official Magazine and Official Xbox Magazine. Need for Speed SHIFT delivers a true driver&amp;#8217;s experience with a stunning cockpit view, deep career mode and amazing car roster. Need for Speed SH</description>
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      <title>Vivox® to Provide Integrated Voice Services for EA’s Command &amp; Conquer 4 Tiberian Twilight</title>
      <pubDate>Tue, 15 Sep 2009 12:00:00 UT</pubDate>
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      <description>NATICK, Mass.--(BUSINESS WIRE)--Vivox, Inc. (www.vivox.com), the market leader in voice services for online games and virtual worlds, has entered into an agreement with Electronic Arts Inc. (NASDAQ:ERTS) to provide voice communication services for several online games and the EA community. The first EA game that will feature integrated Vivox voice services is Command &amp;amp; Conquer&amp;#8482; 4 Tiberian Twilight, being developed by EA Los Angeles. &amp;#8220;Command &amp;amp; Conquer 4 is a huge leap forward</description>
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      <title>BioWare and Tor Books Expand the Dragon Age Universe with the New Prequel Novel Dragon Age: The Calling</title>
      <pubDate>Tue, 15 Sep 2009 12:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta &amp; NEW YORK--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS) and Tor Books, the largest publisher of science fiction in the world, today announced the publication of Dragon Age&amp;#8482;: The Calling, a new novel set in the world of Dragon Age&amp;#8482;: Origins, BioWare&amp;#8217;s highly anticipated dark epic video game releasing this November. Veteran video game developer and Dragon Age: Origins lead writer, David Gaider, f</description>
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      <pubDate>Thu, 10 Sep 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) today announced the track list that will propel players to the finish line in Need for Speed&amp;#8482; SHIFT when it hits retail stores in North America on September 15 (in stores across Europe on September 17, 2009). The SHIFT soundtrack features some of today&amp;#8217;s most influential hip hop and rock artists including Kanye West, The Prodigy, Kasabian, and MSTRKRFT. Each song was hand selected to provide a pounding score th</description>
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      <pubDate>Wed, 9 Sep 2009 19:00:00 UT</pubDate>
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      <description>LOS ANGELES--(BUSINESS WIRE)--EA Mobile&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced the availability of Madden NFL 10 on the App StoreSM. Madden NFL 10 brings the most legendary football franchise in the history of sports to the App Store, delivering a realistic and hard-hitting football game right to the iPod&amp;#174; touch and iPhone&amp;#8482;. Play through an entire season, including playoffs and the Super Bowl, in Madden NFL 10, complete with color commentary from Joh</description>
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      <pubDate>Wed, 9 Sep 2009 14:00:00 UT</pubDate>
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      <description>REDWOOD CITY, Calif.--(BUSINESS WIRE)--Visceral Games&amp;#8482;, the developers behind the critically-acclaimed Dead Space&amp;#8482; franchise and a studio of Electronic Arts Inc. (NASDAQ: ERTS), announced today that award-winning film, television and video game composer Garry Schyman will be creating the hellish score for the highly anticipated 3rd person action adventure game Dante&amp;#8217;s Inferno&amp;#8482;. The renowned composer, who won many prestigious awards most recently for his work on BioShock,</description>
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      <pubDate>Tue, 8 Sep 2009 18:54:00 UT</pubDate>
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      <description>FAIRFAX, Va.--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today released Ultima Online&amp;#8482;: Stygian Abyss&amp;#8482;, the 8th expansion to one of the longest-running MMORPGs in the genre&amp;#8217;s history. Stygian Abyss is available exclusively via digital download from UOGameCodes.com and EA Store&amp;#8482;. Ultima Online: Stygian Abyss revolves around the introduction of the playable Gargoyle race. Players will also find expansive new areas to explore,</description>
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      <pubDate>Thu, 3 Sep 2009 14:01:00 UT</pubDate>
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      <description>FAIRFAX, Virginia--(BUSINESS WIRE)--Mythic Entertainment&amp;#8482;, an Electronic Arts Inc. (NASDAQ:ERTS) studio, and The Black Library, a division of Games Workshop, today announced FORGED IN CHAOS, an original novel based on the critically acclaimed MMORPG, Warhammer&amp;#174; Online: Age of Reckoning&amp;#174; (WAR). The third in a series of WAR novels, FORGED IN CHAOS will be available in all major bookstores and on the Black Library website in the fall of 2009. FORGED IN CHAOS, by noted Black Library</description>
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      <description><![CDATA[REDWOOD CITY, Calif.--(BUSINESS WIRE)--Visceral Games&#8482;, an award-winning studio of Electronic Arts Inc. (NASDAQ:ERTS) announced today that Dead Space&#8482; Extraction, the prequel to last year&#8217;s critically-acclaimed Dead Space, has gone gold. Recently nominated for a &#8220;Best of Show - Wii&#8221; award by IGN.com at the Gamescom trade show in Germany, Dead Space Extraction brings the series&#8217; signature action-horror to an all new game, on an all-new platform. Dead Space Extr]]></description>
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      <pubDate>Thu, 27 Aug 2009 12:00:00 UT</pubDate>
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      <description>EDMONTON, Alberta--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), has secured a star-studded voiceover cast for its upcoming blockbuster game, Dragon Age&amp;#8482;: Origins. Featuring Tim Curry, star of The Rocky Horror Picture Show and Broadway&amp;#8217;s Spamalot, as well as Kate Mulgrew, well-known for her role as Capt. Kathryn Janeway in &amp;#8220;Star Trek: Voyager&amp;#8221;, Dragon Age: Origins also includes notable cast members Tim Russ</description>
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      <pubDate>Wed, 26 Aug 2009 22:56:00 UT</pubDate>
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      <description>EDMONTON, Canada--(BUSINESS WIRE)--Leading video game developer BioWare&amp;#8482;, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced the launch of Mass Effect: Pinnacle Station, a new Game Add-on for the original Mass Effect&amp;#8482; game, the first episode in the epic trilogy. The Game Add-On for the 2007 award-winning Xbox 360&amp;#174; video game and entertainment system and downloadable pack for the PC title introduces an intense combat challenge to the epic Mass Effect universe. Pick</description>
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      <title>EA Mobile Releases Four New Games From Hard Core to Casual on the App Store</title>
      <pubDate>Tue, 25 Aug 2009 16:00:00 UT</pubDate>
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      <description><![CDATA[LOS ANGELES--(BUSINESS WIRE)--EA Mobile&#8482;, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced four new titles available on the App StoreSM: CLUE, THE GAME OF LIFE, SNOOD&#174;, and the epic sci-fi fantasy Mass Effect Galaxy&#8482;. EA Mobile continues to create a variety of high-quality titles giving players the option to choose from a wide array of games that can be enjoyed on the iPhone&#8482; and iPod&#174; touch. &#8220;EA Mobile continues to release great branded games f]]></description>
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